Rene came on board at Modern Notoriety on the design and merchandise side. I just wanted it. At that time the digital era was just bubbling. Before I listened to hip-hop or any of that stuff I was listening to metal – my brother put me on. I think it’s the content. I think Modern’s future could turn into probably one of the biggest agencies in the entire world. The results are good every single time and it makes an impact on people. When I started Modern Notoriety, Brandon started to become familiar with it and we grew in the culture together. Akin was a big spot man in UIC Village. In the sneaker community, this is fueled by a passion for not only shoes but the street culture in general. There are a few other people on board now. People are more visual learners now and have a short attention span. This page is mostly for the girls who are into fashion and the latest trends that are happening worldwide. The first drop we did in November 2015 we were very nervous, but it did so well. A friend of mine named Rob introduced me to Rene and we ended up meeting at a coffee shop. Do you head out into the city? Or do you go to your space and take a moment to refocus yourself? Brandon saw what we did with Finish Line and asked if we could help with Adidas. Let’s say on our Instagram, when we’re putting a photo of an N64 at a McDonald’s. During this time I was working at Self Conscious. I just made a name for myself with people that would come in and they would have a brand and I would be like “Yo, let me write something up on you” and I would post it on Sneaker Files. Read Up. Player FM is scanning the web for high-quality podcasts for you to enjoy right now. On Sunday, May 6, 2018, Modern Notoriety teamed up with Adidas Originals to present “Through the Lens” it brought together photographers, fashion, and sneakerheads together to capture the city of Chicago through the lens of how they see fashion and photography. Over time I started seeing a lot of my photos were sneaker oriented. Oscar: We are currently at the new headquarters. At the time, I had already quit Akin to pursue Modern Notoriety in the first place, but now being home all the time gave me an even bigger reason to put my all into MN. The name Modern Notoriety came from gaining notoriety by something that you do. The company's filing status is listed as Active. That was pretty cool. Oscar: Less is more, you know? Life growing up for me had its ups and downs. With a deep, sometimes scary knowledge of the depths and intricacies of pop culture and the geek lifestyle, the conversations can spin off in many directions. If it’s working out for you then do it, if it’s not then maybe you need to find a different way of doing it. I had a scan of that. I didn’t really care. ( Log Out /  That’s how I got into sneakers, it’s so funny. People aren’t going to go backwards. ( Log Out /  Here are some salesman samples we’re just going to give them to you.” Then he contacted me saying that he had samples and that I should take some photos of them for my blog, so I started leaking shit. Oscar Castillo, Modern Notoriety: My name is Oscar Castillo and I’m the founder of Modern Notoriety. In addition, to supporting one another. To learn more, please click on Privacy Policy. I just had to really reinvent the wheel. Collider is the ultimate entertainment platform for the true fan, providing access to the most engaging movie, television, and gaming content from a host of trusted social influencers. Oscar: There’s barely any photo meets in the city and whenever there were photo meets, it was just photographers doing landscape stuff. For information, playlists, archived broadcasts and more, visit the show's website: www.jazzboulevard.ca Follow us on Twitter @JazzBoulevard, Player FM for Android — Download podcasts free, Player FM for iPhone — Download podcasts free, The Sneaker People Pod - Oscar Castillo (Modern Notoriety), Daily Boost | Daily Coaching and Motivation. But now, Modern Notoriety has created another street walk and social media page called HerNotoriety. Lizzie: Where do you go to find inspiration? The purpose was to bring back the … I sent those photos to sneaker blogs and they would repost the photos. What I love about this is that it’s going to be a great opportunity to meet other women in Chicago who has the same passion as you do. A lot of the stores that exist now are open because of the United Center on Madison. Talk about the importance of branding. If you love streetwear, culture, sneakers, etc. Little is left to be understood within the sneaker culture, but outside laid a dark cloud over the sneaker community for point of view. Editors: Derick Ruiz. I grew up on Metallica. I fuck with my plants. Premium Pete is devoted to creating comedic, momentous, and thought provoking conversations with established & notable figures around pop culture, family, entrepreneurial growth and more. You know what I mean? Lizzie: Modern Notoriety has obviously grown so much in the past few years, could you give us a quick rundown of where we are right now? I was born and raised in Chicago and I am the founder of Modern Notoriety. Much like the city of New York, the Premium Pete Show is packed with captivating culture and the essence of optimistic growth. My brother was really into Suicidal Tendencies, Metallica, and Iron Maiden. Oscar: I love that stuff. With free tacos to old arcade games, it was truly a celebration of everyone’s hard work. I lost my dad when I was 8 months old, so my Mom raised my brother and me alone. We developed their film and made it a part of the adidas event that we had here and then a bunch of other brands started doing the same thing. By addressing and engaging with his listeners on a weekly basis, the Premium Pete Show is able to inform, influence and impel others on their journey of creative freedom. The Air Jordan 1. Everyone came together to inspire one another, to connect and to make friends with other people who share the same passions, many trying to get the best shot from the same angel and gain experience. The consumer is the young, swaggy kid that wants to buy a pair and look cool in it. An interview podcast where we talk to people that are engaged in the connection of art and music to technology. If you’re doing the same shit that you did last year, in terms of the way that you’re creating, and your not stepping it up then you need to reevaluate what it is that you’re doing. The next 7 years were dedicated to his growing passion as he began to learn how to play on his own; listening to the groups who had influenced him and eventually being able to play along note-by-note to their music. You started blogging very early, I saw sometime around 2004. I think that a lot of brands just come up with shit and put a price tag on it and boom. Creating without planning is important. Modern Notoriety Inc. is an Illinois Corporation filed on April 24, 2012. Teaching and Learning the Classical Guitar Online. I took a picture of a Thunder 4 and had a sample tag from 2008, and then they dropped a year or two years later. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Even with the sneaker stores here on the west side where a lot of sneaker stores exists, or used to exist because a lot of Mom and Pop shops have closed. There is no judgment on photography skills or fashion skills. All the photogs involved made this happen. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Reddit (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on LinkedIn (Opens in new window). Lizzie Kassab, StockX: Thanks for sitting down with us today. That’s when I realized I really enjoyed doing this and that there was something to it. I had a small Olympus camera, a little recorder, and I was going to stores and interviewing the owner and taking photos of the spaces. Then I’m looking at the other bands – these guys are wearing British Knights and Puma. You’re out, you’re shooting with people, and you’re networking. Then later on they would be scheduled to drop. Read Up. Shit like that was making the airwaves, especially in the US. Has that been a big focus of Modern Notoriety from the beginning? The less shit you have, the more you tend to appreciate your space. I was so hyped I got three pairs of black cement 3’s. Oscar: I think when the forum hype died, the Instagram and Facebook groups and all the other communities started to come up. Is there anything you can tell us about? So it only makes sense. Lizzie: What are some things that you were involved in this year? I was one of the few younger ones that was into it, but when that passed the excitement kind of passed too. Are you interested because of how much it’s worth? If the world is your office, what does it mean as far as this being your personal space? The iFanboy.com Comic Book Podcast is a weekly talk show discussing the best in current comic books. Because he was doing that, people were passing his name around and stores got familiar with him. #hypebeat #allstarweekend #complex #kicksonfire #Jordan #nike #jordanbrand #sneakernews #sneakers, #mensfashion #streetwear #hypebeast #mensclothing #supreme #sonya7 #clothing #fashion #GQ #complex, #news #worldnews #cnn #localnews #journalism #complex #equality #rights #united #states #followme #follow #read, #Seattle #fashionblog #blogger #NBA #Jordan #MJ #jordan13, #sneakers #sneakernews #sneakerhead #jordan #jordanbrand #shoes #fashion #fallfashion #trends, #streetwear #streetwear #fashion #streetfashion #clothing #design #style, #supreme #OFFWHITE #hype #outfit #clothing #streetwear #streetfashion #jordan #nike, Monday Morning Coffee- Bridgeport Coffee, Chicago Loop. The same thing happened with the Thunder 4’s. I wanted to put Chicago on man. Lizzie: Was this still when you were Wrecknkicks? The crazy part about it was you get all ages, all different kinds of people participating and a lot of them said to me like “Man, we’ve been waiting for something like this.”  We see ourselves as leaders in the culture and we want to set that example. Oscar Castillo, the founder of Modern Notoriety, has been around for about 7 years building a platform that has given access to many people worldwide of the latest trends that are happening right now. Oscar: For this year we did a bunch of content for Finish Line. These stores were run by people that were used to just selling shoes and not thinking about the environment, where the product was going to be at, and not thinking about renovating their stores. As the founder of Modern Notoriety, he’s been leveling up and setting the standard for the next wave of social and digital content when it comes to sneaker, streetwear, and culture.We’re so happy to have Oscar as a member of the #FNLfam. At this point, everyone’s a photographer. I would post the link in Niketalk forum and I remember getting like 10-20,000 views on one post. They used the same blueprint as an example. That moment relinked me with moments as a child growing up and having Olive 9’s in 94 and Varsity Red / Black 12’s in 97. For Oscar Castillo it wasn’t so nice. We also helped Finish Line kick-off their digital content in 2014 and we’ve been rocking with them ever since.

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