Juicy Fruit is a brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. Grab a stick of Juicy Fruit The taste is gonna move ya Move you up Move you out The taste is gonna move ya when you pop it in your mouth Juicy Fruit - it's gonna move ya It's got a taste that gets right through ya Juicy Fruit - the taste is gonna move ya “Juicy Fruit” is a funk song written by James Mtume and released as the lead-off single from Mtume’s sixth album, also titled Juicy Fruit.. [6], The average age of the typical Juicy Fruit consumer is under 20, with three to eleven year olds making up the heart of the business; those twenty years old and over account for 40% of the purchases. Great pay, benefits, and culture. In 1892, Wrigley Jr. decided to give his baking powder customers a free gift, this time, attaching a few sticks of chewing gum to the box of baking powder. Official Juicy Fruit Commercial ft. Julianne Hough - YouTube The single reached #23 on the Billboard Easy Listening chart in September 1973. When the gum was re introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and "Juicy Fruit" bracketed between two stylized chevrons, the latter a motif meant to echo the "Wrigley arrow" element used for Wrigley's Spearmint since 1893. In 2003 in the United States, Wrigley's replaced some of the sugar in Juicy Fruit with two artificial sweeteners, aspartame and Ace K. In 2009, Wrigley's started selling a sugar free version of Juicy Fruit. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Juicy Fruit TV Commercials. Photos of the Wrigley's Juicy Fruit (Commercial) voice actors. [9], Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations. James Mtume's band Mtume hit its commercial and creative peak in 1983, when Juicy Fruit was released. [8], When the brand first entered the market, it was packaged simply, with a plain wrapper and "JUICY FRUIT" in red, thin block letters. [3][4], It is likely that the chemical used for flavoring is isoamyl acetate (sometimes known as banana oil), a carboxylic ester, which is also found in jackfruit [5]. "—was widely recognizable in TV advertisements throughout the 1980s. It was first released on his 1973 album A White Sport Coat and a Pink Crustacean and was his third single from that album. For the Mtume song, see, Learn how and when to remove this template message, "Marketing symposium at Johnson School asks what makes brands legendary", "Analysis of volatile compounds in five jackfruit (Artocarpus heterophyllus L.) cultivars using solid-phase microextraction (SPME) and gas chromatography-time-of-flight mass spectrometry (GC-TOFMS)", "Saints coach is hooked on Juicy Fruit gum", http://www.wrigley.com/global/about-us/ourfounder.aspx, https://en.wikipedia.org/w/index.php?title=Juicy_Fruit&oldid=986826828, Articles needing additional references from August 2009, All articles needing additional references, All articles with specifically marked weasel-worded phrases, Articles with specifically marked weasel-worded phrases from July 2019, Articles with unsourced statements from March 2014, Articles with unsourced statements from August 2009, Articles with unsourced statements from April 2019, Creative Commons Attribution-ShareAlike License, This page was last edited on 3 November 2020, at 06:53. 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