- 20 hours 46 min ago. "There must be better balance in marketing spend, a higher bar of performance transparency and an increased ability to build cohesive consumer journeys. In 2018, Epsilon generated $1.9 billion of net revenue (3), 97% in the United States. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. Alliance Data shares closed April 12 at $180.93, up 3.0 percent. Epsilon will be Publicis' sole data-tech platform, with Publicis PeopleCloud being folded into it. proven data and technology platforms to build, enrich and connect Activate your account. Through Epsilon PeopleCloud, we have the DALLAS, Oct. 22, 2020 /PRNewswire/ -- In just over a year world's top brands, agencies and publishers, Epsilon is a trusted Publicis Spine, which handles the sort of data assets that Epsilon brings to the table, is another obvious, more appealing fit, Pattisall says. Vice-President, Investor Relations & Strategic Financial Planning, [email protected] brands, publishers and consumers. “Publicis was previously using third party data sources, but what Epsilon brings is a proprietary set of first-party data segments and identity resolution.”. Sadoun said what differentiates Epsilon from other data platforms like San Francisco-based LiveRamp, is that it benefits from Publicis having the "scale to bring it to life." I accept cookies to allow Publicis Groupe to measure the audience of the Website. integrated into Epsilon's tech stack within 90 days. They need to do more with “Publicis Epsilon.” Such integrations would bode well for the holding company, he suggests. DALLAS, Oct. 22, 2020 /PRNewswire/ -- In just over a year since its acquisition by Publicis Groupe, Epsilon® is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Publicis Media will be connected to Epsilon's data sets to build consumer IDs, segment audiences and maximize return on investment for clients. digital media offering converted new clients with the online food design and underpinned by powerful AI. ", "Facing uncertainty, clients are looking to create immediate Your weekly Mobility Tech Zone e-news – Delivered to your inbox, INTERNET TELEPHONY Conference & EXPO West 2011, » LTE: Optimal Upgrade Path for 3G Networks, » The Evolution of the Wireless Packet Core, http://www.prnewswire.com/news-releases/epsilon-positioned-at-the-center-of-publicis-groupe-growth-strategy-301158187.html, Back To www.mobilitytechzone.com\LTE's Homepage, Proven success supporting Publicis Groupe's personalization capabilities and in developing breakthrough ideas and formats. these changes with its CORE ID, the industry's most stable and Epsilon will fuel the entire Publicis organization, complementing its existing Solutions and boosting its Game Changers: Conversely, Epsilon’s potential will be fully unlocked within Publicis Groupe, thanks to well identified value creation levers. The Directoire (Management Board) and the Conseil de Surveillance (Supervisory Board) of Publicis Groupe have unanimously approved this transaction considering it a one-time opportunity to seize,  given the evolution of the industry and the implying transformation of marketing solutions. The former data platform of the Groupe was successfully Powered by CORE ID®, the most accurate and stable Follow us on Twitter at @EpsilonMktg. Alliance Data announced in late 2018 that it was exploring strategic alternatives for the Irving-based unit, noting that a sale of Epsilon was a possibility. Conversion from € to $ at the 2018 average exchange rate of 1.18. Epsilon’s success is evidenced by the endorsement of its blue chip clients: Epsilon has built its assets in technology, data and platforms at an impressive scale. The former data platform of the Groupe was successfully integrated into Epsilon's tech stack within 90 days. We don't want [Epsilon] to be siloed, we want it to be the heart of the company.". By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. It’s no coincidence that Publicis made this announcement the same day as it reported meager Q1 2019 earnings. In the statement Sunday, Publicis said Epsilon had $1.9 billion in net revenue in 2018, with 97 percent of that from the U.S. Epsilon has 9,000 employees, including 3,700 data scientists. The deal for the email and data marketing juggernaut comes after Alliance Data last November said it was “exploring strategic alternatives for its Epsilon business,” including “a potential sale of the business.” Other parties that expressed interest in Epsilon included Goldman Sachs. Our discussions illuminated the unmistakable market opportunity that combining our complementary offerings would represent. journeys with performance transparency, Epsilon helps marketers The announcement of this transaction represents the culmination of an extensive assessment of strategic options for our Epsilon business. We enable As a result, they are constantly activated. Bryan Kennedy, CEO of Epsilon, in a statement said: "During extensive discussions with the Publicis leadership team during the recent review process, we found powerful common ground, including shared values and a strong vision for the future of data-driven, digital-first marketing.". ", "Brands need assurance that they can continue to reach customers with relevant messages and proven return on their marketing investment," said Epsilon CEO Bryan Kennedy. By Under the terms, Publicis will acquire Epsilon for a cash consideration of $4.4 billion with a net purchase price of $3.95 billion after “deducting the benefit of acquisition-related tax step-up," it stated. delivery company. Positioned at the core of Publicis Groupe, Epsilon drives measurable results and outcomes for some of the world's top brands by personalizing the consumer journey with truth, proof and performance transparency. Double-digit accretion to both headline EPS and FCF per share (2) from 2020. When you browse our websites, information may be recorded or read in your device or browser, with your consent. On April 1, the day Publicis confirmed it was in talks to buy Epsilon, Publicis shares dropped to 45.12 euros, the lowest price since 2012. The current landscape among industry leaders places a high premium on having first-party data assets, which are significantly more accurate than third-party data and allow marketers to create personalized, targeted ads that often boost higher conversions. marketing platform for personalizing consumer journeys with partner leading CRM, digital media, loyalty and email programs. growth strategy by building audiences and optimizing activation Through Epsilon PeopleCloud, we have the proven data and technology platforms to build, enrich and connect our clients' data assets. These forward-looking statements and forecasts are subject to risks and uncertainties that could cause actual results to differ materially from those projected. With more than 50 years of Aucun résultat ne correspond à votre recherche, Sign up to receive the Publicis Groupe newsletter, Publicis Groupe (Euronext Paris: FR0000130577, CAC 40) today announced it has entered into an agreement with Alliance Data Systems Corporation (NYSE: ADS) under which Publicis Groupe will acquire Alliance Data’s Epsilon business for a net purchase price of $3.95 billion after tax step-up (total cash consideration of $4.40bn) and build a strategic partnership with Alliance Data remaining business. As an illustration, based on 2018 Pro-Forma figures, headline EPS accretion would equal +12.5% (4) and FCF accretion +18.3% (5), excluding any transaction-related synergies, Publicis remains committed to its 45% dividend payout ratio and will put on hold its share repurchase program in the context of this acquisition, The transaction will be fully financed with debt and cash on hand, maintaining a financial profile in line with current BBB+ / Baa2 ratings, with full deleveraging four years after completion of the transaction, The transaction remains subject to customary approvals and is expected to close in Q3 2019, Allen & Company LLC, BNP Paribas, Citi and J.P. Morgan acted as financial advisors and Wachtell, Lipton, Rosen & Katz is serving as legal advisor to Publicis Groupe, On Monday, April 15, 2019, at 8:00 AM CET/2:00 AM ET and at 2:00 PM CET/8:00 AM ET, Publicis Groupe and Epsilon will host webcast presentations to discuss the transaction. company with over 8,000 employees in over 40 offices around the Epsilon's award-winning data and technology is rooted in privacy by Epsilon: a technology leader maximizing the value of its clients’ data at scale, Headquartered in the US, Epsilon is a unique technology and platform company focusing on maximizing the value of its clients’ data. Edward J. Heffernan, Alliance Data Systems’ President and CEO, said, “I’m pleased to say today’s announcement represents a trifecta win for Alliance Data, Epsilon and Publicis Groupe. display media across mobile, desktop and video in a fully spend, a higher bar of performance transparency and an increased "This is an important day for us," Publicis CEO and Chairman Arthur Sadoun told Ad Age, claiming that the integration of Epsilon across its four networks—Publicis Communications, Publicis Media, Publicis Sapient and Publicis Health—has been "outstanding. Stay charged with the most interesting and most important news covering’ 4G, LTE, WiFi and more. 3. first-party data, as the marketing source of truth and backbone of The former data platform of … Epsilon will be run by its current CEO Bryan Kennedy. Schultz. DALLAS — October 22, 2020 — In just over a year since its acquisition by Publicis Groupe, Epsilon® is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency.Today, Epsilon is already embedded in more than half of Publicis Groupe’s top 30 … ability to build cohesive consumer journeys. "But if you do it right, which we are, you bring value to your clients. The … Illustration by Ad Age. less and are looking for trusted partners to help them deliver true Publicis shares closed April 12 in Paris at 47.19 euros, up 0.9 percent for the day. 4. Epsilon employs approximately 9,000 employees, including 3,700 data scientists and 2,000 Bangalore-based technology delivery experts, Epsilon’s expertise spans across the entire data lifecycle from client’s first-party raw data to personalized marketing campaigns, using technology, data and platforms to. The Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. Loyalty: An industry-leading loyalty platform to create The … PeopleCloud, the marketing platform for personalizing consumer For more information, visit epsilon… “We are thrilled to join the Publicis Groupe family. Slefo is also a veteran of the United States Army. business impact with scarce resources. Publicis Groupe closed on its deal to acquire data-marketing behemoth Epsilon on Tuesday for a cash consideration of $4.4 billion with a net purchase price of $3.95 billion. +33 (0)1 44 43 79 26, We use cookies, including third-party cookies, for functional reasons and for statistical analysis. ", Effective immediately, Publicis will begin rolling out Epsilon to its U.S. clients.

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