Through market segmentation, companies can identify and develop a different approach to reach the prospective market more efficiently and effectively with products and services that fits a person's unique needs. Jeannette Ramirez UNIQLO does not define its target customers in terms of gender, age, or ethnicity. This is the foundation of any marketing strategy. Psychographic segmentation divides a market based on our personalities, buying psychology, social class and lifestyles (Kotler & Armstrong, 2014). At a point in a young person's life, they would most probably be looking for alternate solutions to dress well and keep in trend while not spending too much. SWOT analysis of Uniqlo analyses the brand/company with its strengths, weaknesses, opportunities & threats. And Uniqlo doesn’t fit into the typical fast fashion models as Zara and H&M do. Uniqlo understands that while some of its consumers would like to dress well, its brand value however, does not reflect very well on a consumer's pride and ego, should the clothes be bearing any logo other than branded logos. Uniqlo was founded in 1984 in Hiroshima, Japan, as the Unique Clothing Warehouse—an ironic name for a manufacturer known for clothing that is in no way unique. are those who are most likely to buy from you. 3  Pages. Brand management, Marketing, Target market 1488  Words | Kids do not get attracted towards products meant for adults and vice a versa. Segmentation and Target Market Paper Premium In order to reach our service to the right customer, we have chosen Demographic as our target market segment such as age, income and occupation. In the view of Graham Mclnnes on Marketing Differentiation Strategies, every brand faces the dual challenge of positively influencing growth (by capturing new customers) and doing it in a way that promotes loyalty to the brand (Mclnnes, 2011). This model is more sustainable than the frenetic pace its competitors keep relying on. In segmenting of social class, Uniqlo targets its consumers ranging from the lower middle income earners to the middle income earners, and prices its products to suit the spending power of its targeted consumers. x�W�n#7��+��hZ�E���#� sX@qNF�@�����#{aS��CB�U��W��J/�HI�?m�u�)p� 䬢����o��ezz%.��'�ș���b�&��ܨ�L4t��U�w�v��x5�E�\�}�3렔��"}��@R�٤t��Z�&|����@��J��*�%�ݱi,W<=���ʺ��L���3�a���b�.CQ?��p�b�� ��0y�\�Ť(�����=�YY�?��O�)FFo ��g���5|����]\^mi��]�|�����~����S~#z��m,!�fR�.��CR�{춴�k��&���U�� Get your women's fashion essentials by ordering online now. The article also covers top Uniqlo competitors and includes Uniqlo target market, segmentation, positioning & Unique Selling Proposition (USP). For casual wear, there are many clothing lines available such as Forever 21, Cotton On and Abercombre & Fitch. Identifying Market Segments and Targets Target Markets On such seasons, Uniqlo staff will rearrange clothing racks and display such clothes in a more obvious way and also have promotions such as a 3 for 1 price on a certain singlet being sold during the dry and hot seasons. Uniqlo has the distinction of being one of the leading retail chains in Japan in terms of both sales figures and profits earned. TARGET Psychographic, Marketing plan, Target market 1619  Words | By: snotspill  •  January 8, 2015  •  Essay  •  1,484 Words (6 Pages)  •  5,719 Views, They opened a casual unisex wear store in Fukuro-machi, Naka-ku, Uniqlo. %��������� Uniqlo targets the young generation ranging from 15-35 years of age, mainly from the lower income to middle income group earners. Premium Automobile, Target market, Market segmentation 1499  Words | If You Are the Marketing Manager for Uniqlo Malaysia - What Would Be Your Positioning Strategy? 4 0 obj  More strategic approach Maximize The Opportunities There Are for Uniqlo in the Dutch Clothing Market. During the holiday seasons and periods where people often travel to other countries, be it during winter or spring, Uniqlo offers many different varieties of winter wear as well clothes made from fabrics that cater to hot weather. August 21, 2014 Kids do not get attracted towards products meant for adults and vice a versa. << /Length 5 0 R /Filter /FlateDecode >>  HealthPost will provide through its online scheduling service provide timely access in order to maintain good medical outcomes and patient satisfaction. Premium Demographic segmentation refers to dividing the market based on variables such as gender, income, ethnicity, age or race (Kotler & Armstrong, 2014). Uniqlo, however, does not have any of the clothes it sells, bearing the company's name, other than the size tag, which can only be see inside the collar of the clothes it sells. The competitive companies target … Product differentiation, Price discrimination, Market segmentation 1889  Words | Uniqlo has been selling casual to smart casual wear, often tailoring their designs to suit their targeted market's demands and trend in casual wear. Internet, Internet access, History of the Internet 705  Words | No more than 2100 words  Uniqlo Target Market. Retail analyst Edited has put together a break down of Uniqlo’s strategy for success. The purpose of this essay is to adjust the different marketing strategies to best cater to the demands of its customers. ����k��*����p�c�V�|���b��Tw'�pֿ�O��_�b�2�t�hs�S@�9]^���s�9a�����Y�\�=H�J-K2����'F (ZZ֢�O���#��@9�rx�� �X�4�h��`�ဗ ����OZ���ǖӽ�M+ F���m�i�ŻX�Dd�����F��}��!���Bi,uWן��9c���/hk��J�^��FO4+�Y��nEn>?v��CIf=�F���������)�K傚M������!�%����`�Ǹ��x 2�x�`���.���S� �6�17l��E�#Z%G��(�>deh(я�V�'1Y �L��e4蕥j�A��2�r{i����X��ZC�B���N��Pa@h��������V(�[j��xk��MF��FbY���]&�q,����6�#$u�pn+H�Q�F��l���_���b�Ѳ��*`��������q����A��Sm��)�Xpz�7���rs2�t�j�7�<4O���������ڼ� �97��1L��l����9�d>x�:�|�u�{� ҆�v�6(��l�ؔ�Gb�F�I�XY<7Ř������[�''y�͉���R�l�T����E� This incite helped us create a, StudyMode - Premium and Free Essays, Term Papers & Book Notes. The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.).

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